Defined a customer-centric vision statement, logo, campaign concepts, and an implementation plan to shift the cultural mindset of a leading global construction and development company.
Corporate Culture Change Program – Campska
Client
The western USA regional office of one of the world’s leading global construction firms providing comprehensive construction services and developing public-private partnerships.
Background
- The company was performing below its peers in value growth.
- Client preference for the company declined by over 20% in the previous two years.
- Employee surveys indicated that customer understanding, while a written value of the company, was not a reality among leadership and staff.
- The company needed assistance managing a change in their cultural mindset with regards to customer-focus and understanding their clients.
Solution
- WeekdayRx designed and implemented a culture change program. Our team created consensus among the company’s leadership and facilitated the creation of a collective vision statement – a rally cry – for the company.
- The team then developed a collaborative, evocative, and conversation-worthy internal campaign to introduce the idea of something important happening within the company.
- The company’s leadership teams were inspired and committed to implementing the campaign which turned into retreat-like workshops for two full days and ended in a training of over 300 employees during the pilot in 2014-2016. It resulted in creating a deeper consciousness for understanding the customer throughout the company.